What Kind of Blogger I Am and What I Want to Be

Blogging. I am a blogger. It’s a whole world of new adventures and skills and activities for me. That’s exactly what I wanted to achieve so ‘tick that off the bucket list’ as my 9 year old says. For those that follow my blog (there are so few that in itself would amaze me) you would know that I started this whole journey as a means to balance out my life. I was looking for a creative outlet or rather a way to occupy my mind. I am relatively creative yet I work in a job that is processes and procedures. They say write about what you are good at. I’ve never won an Olympic Gold medal and I’m now fashion guru. I did win the prize at school for the greatest contribution to the school. I guess that shaped my life and I continue to contribute in a wide range of interests. Having small children means that I am restricted in having too many of my own interest while I support them with theirs.

I asked myself what kind of blogger am I. I turned to Google. He helped. Click here for a quiz as to what kind of blogger you are.  Apparently my blog is a diary of my experiences. Is that so bad? I remember reading blogs and article before I took off on this journey and I kept thinking what right does that person have to give me advice on  what suitcase I should have based on her experience with 3. I find there are a whole lot of bloggers that would be better doing something else. I pledge to never be dull.

What kind of blogger am I? I am not referring to if I am a personal blogger or a business blogger or a travel blogger. What kind? I mean what kind of brand am I creating?

My girlfriend has recently being going through the motions to create a wine label. The process the consultant they brought in to help them create their brand was fabulous. If their brand was a movie star who would they liken themselves to? What labels do they like and provide examples of. The final documentation that was produced was a fabulous example of what highly professional branding experts are able to produce. My brand has been through nothing like this and I can’t help thinking I should of invested more into it. The power of retrospect huh?

For brands, the question is easy enough to answer.

You need to understand: 1) what you’re selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.

Kids and Luggage responses:

  1. Family travel experiences and the courage to travel with kids
  2. Families – of all shapes and sizes, all members of any age.
  3. Family travel and yes I need to start providing a larger mix of experiences and demographics.

So what kind of blogger do I want to be? Like the rest of my life I try to be better today than I was yesterday. It doesn’t matter how little or insignificant but just better. I want to be honest. I don’t want to conduct a product review and feel I have to give a awesome response because I got a free experience yet the service or product were total crap. I want to entertain. I think laughter is one of the most important things in life. Hearing anyone laugh has got to make you smile. Now, I am not saying I am funny enough to do stand up (although….) but what I am saying is I hope to at least make you giggle. I want to remind people how lucky we are for this life. How much we have rather than what we don’t have. I want people to have perspective when they read through my travels and appreciate lost luggage ain’t the worst thing in the world. You will survive.

What are my goals? What do I want my blog to achieve? What king of blog are we going to be?  I never set out with the expectation that by doing this we would get free holidays. I never anticipated turning this into a full-time gig.  By two months ago I had reached over 100 articles and I had to sit and establish what this was costing me. There was about $15,000 in travel expenses and about 400 hours in writing time. We are about to set off to the US and that will blow that money invested to an even bigger number. I have spent between $3,000 and $5,000 on courses and various technical subscriptions or licenses. I have bought a new laptop to make editing easier. I have invested in camera gear. With all that said, I do this for a creative escape form my dull job. I do hope that one day we will be able to have my brand pay for itself, but for now all I want it to do is find wings and fly.

Kids and Luggage credo and how that defines what kind of blogger.

I worked for the Ritz Carlton Hotel chain a long time ago and I really valued their Credo.  As I look to create my own motto and credo it will be very difficult to go past what this hotel chain has created. It empowers their staff, it treats both their guests with respect but also their staff. They have a strong brand and I can’t help it is because of strong service foundations like this.


At The Ritz-Carlton Hotel Company, L.L.C., “We are Ladies and Gentlemen serving Ladies and Gentlemen.” This motto exemplifies the anticipatory service provided by all staff members.

Three Steps Of Service

  1. A warm and sincere greeting.
  2. Use the guest’s name. Anticipation and fulfilment of each guest’s needs.
  3. Fond farewell. Give a warm good-bye and use the guest’s name.

Service Values: I Am Proud To Be Ritz-Carlton

  1. I build strong relationships and create Ritz-Carlton guests for life.
  2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
  3. I am empowered to create unique, memorable and personal experiences for our guests.
  4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
  5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
  6. I own and immediately resolve guest problems.
  7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
  8. I have the opportunity to continuously learn and grow.
  9. I am involved in the planning of the work that affects me.
  10. I am proud of my professional appearance, language and behaviour.
  11. I protect the privacy and security of our guests, my fellow employees and the company’s confidential information and assets.
  12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

Click here to read more about the Ritz Carlton Credo

But am I in the service industry with a blog? I am but I am not. The key words in my mind from the Ritz Carlton is professionalism, empowered, innovate, resolve, and integrity. What kind of blogger am I? I don’t want to write the same as what the searches are demanding (despite that will obviously drive my numbers up) but I truly feel how many times do you need to be told how to pack for baby? Right? I also feel strongly about Instagram photos that are the same same. I will try to deliver a photo without me hanging over a cliff (EVER) or holding a melting ice-cream in Italy, or a reflection of the awesome place I am at in a puddle. Oh please – yawn! My Credo is under construction.

What kind of blogger am I? I am one that wants to be innovative and find my own path. I don’t have a niche but I am not worried. I will carve my niche. I will empower myself to learn more and build my understanding of managing a blog and all the technical requirements that come with it. I will continue to guest blog to build my profile. I will start side projects to find what is the market that I haven’t truly found yet. I am devoted to travel for family. Families come in all shapes and sizes and not all family members travel at all times. I will stay committed to writing about a range of activities and local events. The best part about my blog is it makes us play tourist in our own city. It’s fabulous. I am a blogger than faces very real struggles and the dullness of a working mum. I use my travel and my blogging to focus on these moments so that I can remind myself that is my sole purpose for working to be able to do the things I love. I am a blogger that wants my children to experience the world, piece by piece. I am a blogger who can get there in the end. I am a blogger that has set goals and will continue to do so.

What kind of blogger do I want to be? Everything that I am now but better. This whole adventure started because I turned 40 and I was reflecting on my life. Now that I am 40 and I have filled the gaps that were missing in my life, I really don’t care about a lot of things I once would of cared a lot about. I am going to rock everything I do and no one will hold me back. I will be a better mother. I will be a better wife. I will be a better sister.  I will be a better colleague. I will continue to grow and appreciate. I will continue to take on feedback and grow with positivity. I will continue to believe that everyone finds their feet if they continue to work hard.

imageWith my branding  under construction and my credo in creation. The kind of blogger I am is ‘ under-development’ I may not of found my voice yet nor a following but I will indeed get there. Do something that you love they say. I have ben over whelmed at how much I love this. Like everything else in my life I just need to work out the balance.

I kind of blogger I am will continue to grow. The kind of blogger I am will to continue to learn new skills and advance. The kind of blogger I am will pledge to continue to learn and be educated. The kind of blogger I am will pledge through investing my time in my children (of which my blog has become a third child….. kind of) that I will always be honest and have integrity and professionalism. Yes, I do make statements that challenge people. Isn’t that what life is all about? Challenges and working through them.

Found on Quicksprout this week. Neil Patel provides blogging support and loads of helpful hints to those getting started.

No matter how connected we get, travel will always be a popular topic for online searches.

With 126 million passports in circulation in the U.S. today, you know people are traveling—or at least they want to.


We all want to travel somewhere exotic and new. Any advice on how to do it cheaply is always appreciated.

I know the internet has a level of saturation and that the lifespan of a travel blogger is limited (but these are full-time travellers) but given the above statistics, I also know that there is enough room for one more to make it. There is enough room for me to find a following and I will go forth and conquer.

Please contact me with any blogging advice, if you have a travel story you would like to share or of you have any questions. I don’t invest time to write this to then ignore everyone. I’m here people… here I am ready for you to just find me! Waving my arms above my head right now in an effort to help find me. Come on people… I know you are just around the corner. Which one is the adventure?


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